What is the Secret to Professional Looking Custom Signage?
What is the Secret to Professional Looking Custom Signage?
Aug 29For more than 27 years, I’ve been a chef of sorts here in South Carolina. A chef who creates signs. And not just any signs – great signs.
I’m sure you’re wondering how one becomes a sign chef. After all, it certainly is not a typical job description. It has taken years of experience, an eye for good design, wits for writing, and a plethora of technical knowledge to perfect my recipe for success.
Now, I would like to share these secret recipes with you. I guess that would make them not-so-secret recipes. That’s fine, since I enjoy seeing business owners with successful signs.
Let’s go ahead and take a peek at what makes a custom sign work for a business, from materials, to design, to how the sign is installed. Plus we’ll dissect some failures so that we can continue to make our recipes better.
Negative Can Actually Be Positive …the laws of physics do apply to signs
Size Does Matter …bigger isn’t necessarily always better
Square Pegs Can Fit Round Holes …but do you want to?
Pictures Aren’t Always Worth a Thousand Words …sometimes they are worth a million
Color is Not Always the Brightest Choice …and is gold really worth its weight?
Lasting Impressions Are Easier Than You Think …make sure it’s a good one, just like on a first date
So it’s just like in cooking – if a recipe isn’t good, you probably shouldn’t make it again. After all, there are a ton of proven yummy recipes out there. I can help you learn how to find the one that’ll work for you.
And I love requests for recipes! If you have thoughts about custom signs, or questions, you’re probably not the only one. You may only buy a couple signs in your life, but over the years I have assisted with many more. Just drop me a line at with your special request and I can get right back to you, and cover it in a future column or blog.
Until the next time, you’ll find me in the sign kitchen, or online at TheSignChef.com